At the AutoRAI motor show 2011 held in Amsterdam, Renault provided the visitors with RFID cards to share their offline experience with their online networks. More than 250,000 visitors were given these RFID cards with micro chip which had their facebook id and password stored through which they could not only login to their facebook profile's but also "Like" and Renault car they liked by just swiping their RFID cards in front of the Renault Facebook pillars which was provided in front of each Renault car. By this way their offline car experience was shared online on thier facebook walls.
Through the Radio Frequency Identification technology, Renault could connect to millions of other users live before any other media could reach them.
As the RFID technology grows brands can have a deeper connection with their fans and customers.
